the new mcdonalds?

saw a snippet of this article a while back but here is the full piece - it shows great examples of companies trying to scale their charm and personality and at the end delivering a bland and processsed consumer experience.

I live near bay and bloor in toronto - there are 7, yes, 7 Starbucks within a four block radius of my place - is that really necessary? oh sorry, the 8th is coming soon! (underground near holts)..